Holiday Incentives to Drive Traffic to your Beauty Business

Holiday Incentive Ideas to Grow Your Lash, Brow, and Esthetics Biz

The holiday season is the perfect time to reward loyal clients and attract new ones. If you’re a lash artist, brow professional, or esthetician looking to grow your clientele, a well-planned incentive program can boost bookings, increase average spend, and create buzz in your community. Below is a practical guide to crafting effective incentives, plus ready-to-use ideas, examples, and a simple implementation plan.

Why Offer Incentives During the Holidays?

Seasonal demand: People are booking gifts for themselves and others.

Word-of-mouth momentum: Satisfied clients bring friends and family.

Pipeline for new year: Convert holiday gifts into recurring appointments.

Competitive edge: Stand out with value-added services and perks.

Principles of a Successful Incentive Program

Clarity: Simple offers with straightforward terms.

Value: Perceived value that makes clients feel rewarded.

Ease of use:Easy to redeem, minimal steps.

Targeted generosity: Align incentives with your most profitable services.

Urgency: Limited-time offers create action.

Incentive Ideas That Convert

1) Gift-Back Programs

Gift with purchase: Offer a free add-on service or product when they buy a gift card of a certain amount.

  Example: “Gift a $150 gift card and receive a complimentary lash lift tint or brow shaping."

Gifts for referrals: Give a small gift card or product sample to clients who refer a new client who books.

2) Package Deals and Bundles

Holiday bundles: Combine popular services at a festive bundled price.

  Lash extension + lash tint bundle

  Brow shaping + tint + waxing bundle

  Facials + peptide serums add-on

Introducing bundles with savings: “Buy a 3-session package and save 15%.”

3) Loyalty Perks That Spark Return Visits

Holiday loyalty punch cards: Digital or physical stamp cards for a limited time.

Points-based rewards: Earn points per dollar, redeemable for services or products.

4) Limited-Time Upgrades

Free upgrades on select days: “Upgrade a lash fill to a lash refill with a premium serum for free on Thursdays in December.”

complimentary add-ons:** Free brow shaping/spot tint with any service over a certain price.

5) Referral Programs

Tiered referrals:

  1 referral = $10 gift card

  3 referrals = free add-on service

  5 referrals = free premium service

Double-sided gifts:** Gift the referrer and the new client something of value.

6) Gift Card Marketing

Bonus value gift cards: “Purchase a $100 gift card, get a $20 bonus card.”

E-gift cards with quick redemption: Instant delivery for last-minute shoppers.

7) Social Proof and Experience

Holiday makeover packages: “Lash + Brow Holiday Glam Package” with photos and testimonials.

Mini sessions:** 15-minute “holiday eye-catching brighten” add-ons to showcase results.

8) Community-Centric Incentives

Charity tie-ins:** For every holiday package sold, donate a portion to a local charity. Clients like supporting causes.

Local collaborations:** Partner with a boutique or spa for cross-promotions and bundles.

Ready-to-Use Holiday Incentive Examples

Lash Artist:

  “Holiday Lash Glow Pack: Lash lift + tint + aftercare kit for $199 (save $40). Includes complimentary lash cleansing brush.”

  “Refer a friend and both receive a $25 gift card toward your next fill.”

Brow Professional:

  “Brow Festive Bundle: Brow shaping + brow tint + micro-shading consult for $119 (save 20%).”

  “Buy 3 brow services in December, get the fourth free (of equal or lesser value).”

Esthetician:

  “Brighten & Rejuvenate Holiday Facial Package: 60-minute facial + retinol booster + LED light treatment for $179 (save $40).”

  “Gift card promo: Buy $150 gift card, receive $25 bonus for future booking.”

Promotions That Respect Your Brand

Align incentives with your practice’s voice (luxury, approachable, medical-grade, etc.).

Ensure offers are compliant with any local regulations and your license scope.

Maintain fair pricing so you don’t train clients to wait for sales.

Use high-quality visuals and before/after shots to demonstrate value.

Implementation Plan (4–6 Weeks)

1) Define Goals

   Target number of new clients

   Target revenue uplift

   Average add-on upgrade rate

2) Choose 3–5 Incentives

   Pick a mix of bundles, gift-with-purchase, and referral rewards.

3) Pricing and Terms

   Set clear prices, expiration dates, and redemption rules.

   Decide if offers apply to existing clients, new clients only, or both.

4) Channel Strategy

   In-salon displays and signage

   Email campaigns and SMS (with opt-in)

   Social media posts and stories

   Google Business Profile updates

5) Booking Flow

   Update online booking with holiday bundles

   Create a simple promotional code or family of codes

   Train staff to upsell and explain incentives

6) Measurement

   Track redemption rates, new client bookings, average order value

   Gather client feedback for future improvements

Messaging Tips That Convert

Use client-friendly language: “Limited-time holiday special,” “Gifting made easy,” “Treat yourself and a friend.”

Emphasize convenience: “One-stop gifts for beauty lovers,” “No fuss, instant gift options.”

Highlight social proof: share client testimonials and before/after results.

Include clear expiry: “Offer valid through December 31” (or a specific deadline).

Example Social Media Calendar (Ideas)

Week 1: Teaser post about upcoming holiday specials

Week 2: Bundle reveal with a short video or carousel

Week 3: Client spotlight showing results from a holiday package

Week 4: Last-chance reminder and gift-card boost

Ongoing: Customer testimonials and behind-the-scenes prep

Compliance and Best Practices

Ensure gift cards have clear terms and avoid expiration that contradict local laws.

Be mindful of safety and hygiene standards to maintain client trust.

Avoid overpromising results; manage client expectations with honesty.

Track ROI and adjust offers as needed after the holidays.

Recap

Holiday incentives can drive bookings, boost average spend, and grow your clientele when they’re clear, valuable, and easy to redeem.

Mix bundles, gift-with-purchase, and referral rewards to appeal to different client motivations.

Plan, promote, and measure. A thoughtful, well-executed program can turn holiday enthusiasm into a thriving client base for the new year.